- Coach for Men Eau de Parfum Coach for men:
main accords
aromatic
woody
warm spicy
fresh spicy
citrus
earthy
The dynamic, bold interplay of spices, woods, and florals in Coach For Men Eau de Parfum draws inspiration from the courage to embrace every facet of oneself with unwavering confidence. More than a fragrance, it is a tribute to identity—celebrating the unique elements that define a man and shape who he truly is.
Grounded in the authentic lifestyle that defines the Coach brand, this scent captures the vibrant, electric energy of New York City. As an intensified iteration of the iconic Coach For Men Eau de Toilette, it extends an invitation to explore the full spectrum of one’s individuality—with confidence as one’s guide and freedom as one’s companion.
Crafted by perfumer Juliette Karagueuzoglou, the fragrance opens with the zesty intensity of bergamot oil, artfully balanced by the enchanting warmth of spicy cardamom. Its heart unfolds in striking contrast: the soft, warm floralcy of geranium intertwines with the rich, woody depth of cedar, infusing the composition with layered complexity and distinct character.
The base pays homage to Coach’s signature Saffiano™ leather notes, elevated by the timeless depth of warm vetiver. Together, they leave a lingering impression of refined sophistication and quiet strength.
Top Notes: Bergamot Oil, CardamomHeart Notes: Geranium, CedarBase Notes: Saffiano™ Leather, Vetiver
ADVERTISING CAMPAIGN
Lensed by renowned director and photographer Keizō Kitajima, the campaign offers an intimate, unfiltered look into a day in the life of Jayson Tatum—set against the dynamic, bustling backdrop of New York City, Coach’s spiritual home. Personal, unguarded moments blend seamlessly with sweeping, reflective cityscapes, evoking a sense of boundless possibility as Tatum moves confidently forward on his journey.
Tatum—American basketball star, style icon, and cultural force—steps into the role of the fragrance’s face, embodying Coach’s bold, one-of-a-kind spirit with effortless authenticity. As a sports hero, trendsetter, and influencer, he mirrors the dynamic layers of Coach For Men, making him the perfect ambassador for this modern, multifaceted scent.
“We are redefining fragrance as a vessel for self-expression,” says Stuart Vevers, Coach’s Creative Director. “Coach For Men captures an optimistic vision that Jayson and I both share: when we embrace and express our true selves, there are no limits to what we can achieve.”
Tatum echoes this sentiment, highlighting fragrance’s role in his daily life: “Fragrance is synonymous with confidence. It’s a powerful way for me to express who I am, and it will always be a non-negotiable part of my daily routine.”
BOTTLE
A homage to Coach’s rich legacy of craftsmanship, the bottle embodies understated elegance and authentic brand identity. The iconic Horse and Carriage emblem is subtly engraved on sleek black lacquer—a detail mirrored by a black leather tag, both serving as quiet nods to Coach’s timeless heritage. Its silhouette draws inspiration from classic apothecary bottles, while the gold-plated metal label and twist-off cap add a refined, signature finish that elevates its luxurious appeal.
PACKAGING
Designed to reflect Coach’s iconic aesthetic, the outer packaging features a bold black pebbled leather print—reminiscent of the brand’s beloved signature material. Gold accents elevate the design, with the Horse and Carriage emblem—an enduring symbol of Coach’s craftsmanship and legacy—taking pride of place at its center.
Coach For Men Eau de Parfum is available in three sizes: 40ml, 60ml, and 100ml Eau de Parfum.
Perfume Pyramid
Top Notes
1.Cardamom 2.Bergamot
Middle Notes
1.Cedarwood 2.Geranium
Base Notes
1.Saffiano Leather 2.Vetiver
